They are the final major supermarket to sign up to Crohn’s & Colitis UK’s campaign to roll out our new accessible toilet signage.
Between January and March 2018, the supermarket giant will be installing the toilet signage in all 603 of their nationwide stores to help reduce stigma for those living with Inflammatory Bowel Disease (IBD) and other invisible disabilities.
100% success rate with our supermarket campaign
This now means that over 2,500 stores across the UK in Asda, Tesco, Morrison’s, Waitrose and now Sainsbury’s will be using signage promoting that not every disability is visible, helping tackle stigma and raising awareness of Crohn’s and Colitis.
Inspiration for the not every disability is visible campaign is credited to the many people living with Crohn’s or Colitis; notably 11-year-old Grace Warnock. Grace’s Sign can be found in many national locations, including the Scottish Parliament and Edinburgh Airport.
Now that Crohn’s & Colitis UK have had a 100% success rate with our supermarkets campaign, the charity is now calling for our signs to be placed on publicly-available accessible toilets within high footfall public areas such as travel hubs.
Support us with Travel with IBD, our next phase of the campaign, which has already been hugely successful and our signs can now be found in airports, train stations and service stations all over the country.