Sharing your story with the media is a powerful way to get your message out there and raise awareness of Crohn’s and Colitis.
Local papers, TV and radio are always on the lookout for stories in the community, with a focus on real people with strong stories. You’ll need a newsworthy story – something that is topical, timely, relevant and unique. So, if you want to spread the word about your fundraising challenge, read on to find out how. Often, political representatives read local papers, so this means your story could been seen by decision makers and get Crohn’s and Colitis on their agenda.
It Takes Guts to talk about Crohn’s and Colitis. Our tips below will help you find the words to pitch your story.
The contact details for most media outlets should be readily available on their website. Remember local media often have small teams who write a wide range of stories.
Your piece is more likely to be featured if you send a photo of yourself or the team of people who are taking on the challenge. If you have one, send a photo of you in a Crohn’s & Colitis UK t-shirt. It’s good to send a variety of images that illustrate your story. Include both landscape and portrait images as this allows flexibility with layout. Bear in mind that any image for publication need to be high resolution, so 1MB or more.
Using your own words, thoughts and feelings brings authenticity to a story. It is a good idea to include a personal quote which can draw readers in and support your cause. Read your quote aloud. If this does not sound like something you would say, then change it. Original writing will grasp attention a lot more than a standard generic quote. You may like to include:
After your quote you can insert your Just Giving fundraising link and ask the journalist to include a link to our website so anyone reading can access more information, support and resources about Crohn’s and Colitis by visiting www.crohnsandcolitis.org.uk.
For some people, your email might be the first time they have heard or Crohn’s and Colitis. It can be helpful to include some information explaining what the conditions are and why raising awareness is so important. Feel free to use the wording below:
You can always consider writing a ‘Letter to Editor’ to get your fundraising efforts published in a newspaper. Keep you letter short and to the point and have a read of letters previously published by the paper to get a feel for stories they like to share.
If you're successful pitching your story to the media, let us know at media@crohnsandcolitis.org.uk
We know it can be difficult to live with, or support someone living with these conditions. But you’re not alone. We provide up-to-date, evidence-based information and can support you to live well with Crohn’s or Colitis.
Our helpline team can help by:
Providing information about Crohn’s and Colitis.
Listening and talking through your situation.
Helping you to find support from others in the Crohn’s and Colitis community.
Signposting you to specialist organisations.
Please be aware we’re not medically or legally trained. We cannot provide detailed financial or benefits advice or specialist emotional support.
Please contact us via telephone, email or LiveChat - 9am to 5pm, Monday to Friday (except English bank holidays).
If you need specific medical advice about your condition, your GP or IBD team will be best placed to help.
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