User experience award finalist for In My Shoes

21 November 2019

Immersive App for Crohn’s Disease and Ulcerative Colitis shortlisted for 2019 User Experience UK (UXUK) Award.

The app In My Shoes – 24 Hours with Crohn’s or Colitis was a runner up in the 2019 User Experience UK (UXUK) Awards, established to recognise excellence in user-focused digital or service design. The app, developed in collaboration between Crohn’s & Colitis UK and Takeda UK, was developed to improve understanding about what it is like to live with Crohn’s or Colitis. The app simulates a ‘day in the life’ of someone living with the conditions through a series of notifications and tasks.

We’re thrilled that the In My Shoes app was shortlisted for this award, as it shows how digital technology can be used to build empathy and understanding for people living with Crohn’s or Colitis. The calibre of award entries was really high, and while we did not win, we’re honoured to have achieved this recognition.

Sarah Sleet
CEO of Crohn’s & Colitis UK

The app was shortlisted for UXUK Best Education or Learning Experience Award alongside entries from well-known digital industry players. Crohn’s & Colitis UK was the only charity to feature in the category which also included BBC, Jolly Phonics and SkillsForge.



We’re proud to have been shortlisted this award and proud of the difference it’s made to people living with Crohn’s or Colitis. It’s encouraging to know of the conversations the In My Shoes App has started, and the practical things people are doing to support those with Crohn’s or Colitis, inspired by the app experience.

Craig Adkins,
GI Business Unit Director, Takeda

Completing the app experience enables people to better understand Crohn’s and Colitis, improve empathy towards those living with these conditions and empower those living with these conditions to have conversations with people around them.

While there are more than 300,000 people across the UK living with Crohn’s or Colitis, most people have never even heard of these conditions. Because of the stigma and misunderstanding surrounding these diseases there are many more people still undiagnosed, living without support and suffering in silence. To address this, the In My Shoes app aims to break down stigma, reduce isolation, and encourage people to think of ways to support friends, family, and colleagues living with Crohn’s or Colitis.


This programme was developed with and partially funded by pharmaceutical company Takeda UK, one of Crohn’s & Colitis UK’s corporate partners.